the Century of the Self - Adam Curtis pt2 the Engineering of Consent

...This documentary describes the impact of Freud's theories on the perception of the human mind, and the ways public relations agencies and politicians have used this during the last 100 years for their "engineering of consent".

Among the main characters are Freud himself and his nephew Edward Bernays, the "father of the public relations industry", who was the first to use psychological techniques in advertising. Freud's daughter Anna Freud, a pioneer of child psychology, is mentioned in the second part, as well as Wilhelm Reich, one of the main opponents of Freud's theories.

Along these general themes, The Century of the Self asks deeper questions about the roots and methods of modern consumerism, representative democracy and its implications. It also questions the modern way we see ourselves, the attitude to fashion and superficiality...